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On AI copy, structural failure, and what actually converts.

Writing on why AI-generated conversion copy underperforms — and what the diagnostic evidence says about fixing it.

AI Copy

Why AI Copy That Looks Right Converts Nobody

Your AI copy reads fine. It just doesn't sell anything. Here's the documented reason why — the structural behaviour built into every large language model that removes the force from your copy before you publish a word.

26 March 2026 Read →